Tell Your Story or Someone Else Will

This was the advice of a marketing professional during a chat on Twitter: tell your story or someone else will. So who is telling the child welfare story and what story are they telling? Using the key words ‘child welfare‘ and ‘foster care‘, a search of Google News yielded the following stories.

Former Foster Kids Protest RI Funding Cuts

NC Deportation Case Highlights Child Welfare Maze

Arizona CPS’ struggles mount as abuse, neglect reports rise

Minnesota’s child-protection system is inconsistent and underfunded

Oregon’s $40 million child welfare computer upgrade has glitches, some serious

Now, Russians protest against Norway’s child services

Death of Dominic James led to changes in foster-care system

These are just a few of the thousands of suggested pages. They were all in the top 15 matches.  What I did not find were stories about successful reunifications, adoptions, guardianships. I’m sure that if I had worked my way through pages of links using my search words, I would have found some. I know they exist. I follow several incredible foster and adoptive parents on Twitter who are living proof that they exist. And I have been fortunate to have worked with hundreds of dedicated foster and adoptive parents as well as committed, hard-working case workers, administrators, and advocates over the years. So why do their stories not show up on the first pages of an Google search?

I believe it is because child welfare, as a field, has been content to let other people tell their story. There are many reasons for doing so, including what is probably at the top of the list: confidentiality.  Yes, there are laws and restrictions regarding making public information about children and families involved in the child welfare system. There are however, ways to address this issue. Obtaining releases of information, de-identifying information, redacting or ‘sanitizing‘ reports, or changing minor details to protect the confidentiality of individuals or families are possible solutions. These are all approaches that have been used when the press covers a story that includes sensitive information, they are used by the health profession in conducting medical research, and in dozens of other fields dealing with sensitive issues. So why is it that the field of child welfare does not employ these strategies more often?

I suspect that the second reason (slash – excuse) is time and/or resources. People who work in this field generally are overworked, underpaid, and their programs under-resourced.  This usually is not a line-item in child welfare budgets. Maybe it should be. Maybe there should be a concerted effort to improve the image of the field in the media. Other fields have figured this out when addressing anything from environmental issues to employee satisfaction. If one thinks about various professions, it is easy to find good and not-so-good examples. The railroad industry has successfully improved public perception through advertisements highlighting their essential role in the economy and energy-efficient transportation of valuable resources. At the other end of the spectrum, we all are familiar with the expression ‘going postal‘ which describes a public perception that working for the postal service somehow is associated with unpredictable and sometimes violent behaviors.

Ones’ opinion regarding the field of child welfare is largely influenced by what they read or view in the media. Less often it is influenced by their interactions or experiences with ‘the system’.  In either case, it is generally the testimony of the more vocal dissatisfied observer that draws attention. In child welfare, case workers are often perceived as child-snatchers or uncaring public employees whose inexcusable failures result in child injuries or deaths. Foster parents are often accused of ‘being in it the money’. Administrators may be characterized as over-paid paper shufflers who rarely do any ‘real’ work. And advocates are whiners who want more money to fund this dysfunctional system. Or at least that is the impression one gets by reading the news reports about child welfare.

I know this is not true. It pains me to even repeat these sentiments but I know they not only exist, they are commonly held beliefs.

The child welfare story we should be sharing: successful reunifications, adoptions, guardianships. Children forming attachments when it was thought impossible. Newly created families with siblings that are loyal friends and protectors. Youth finding the guidance needed to prepare for adulthood, with college and a career ahead. Children overcoming child abuse and neglect, with support and love from foster parents. (I know, we aren’t supposed to talk about the “L” word….) Until we make it a priority to tell this story, the media will continue to be dominated by the story told by someone else.


About ckhayek

I am a Child Welfare Advocate, Data-geek, Writer (and Reader), Cheesecake Baker, and Stunt Kite Flyer .... balance is important! 8-) © 2005-2018 Connie Hayek All Rights Reserved
Gallery | This entry was posted in Child Welfare, Media, social media and tagged , , . Bookmark the permalink.

2 Responses to Tell Your Story or Someone Else Will

  1. ckhayek says:

    Thank you to Amy D. Howell of Howell Marketing, for the tweet that prompted this post. You can find her at!/HowellMarketing.
    You can follow my Twitter list of foster care and adoption heroes at!/ckhayek/foster-adoption-heros. The list is currently small but growing daily.

  2. Pingback: Domino Effect – A Child Welfare Fable | Child Welfare Blog

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